MOOYAH Franchise vs. Wayback Burgers: How They Compare

As a potential hamburger business investor, you’re standing at a crossroads, weighing the merits of investing in a MOOYAH franchise against other enticing options like Wayback Burgers. It’s a significant decision, one that involves not just financial investment but also your time, energy, and aspirations. Learn how a MOOYAH franchise compares to a Wayback Burgers franchise, so you can make the best investment choice for you.

Side-by-Side Comparison

Let’s break down the investment comparison between MOOYAH and Wayback Burgers:

MOOYAH Wayback Burgers
Initial Franchise Fee
Initial Franchise Fee $40,000 $35,000
Initial Investment
Initial Investment $495,916 – $1,688,251 $209,000 – $698,000
Net Worth Requirement
Net Worth Requirement $1,000,000 $400,000 – $500,000
Liquid Asset Requirement
Liquid Asset Requirement $500,000 $250,000
Royalty Fee
Royalty Fee 6% 5%


Understanding the MOOYAH Franchise

  • Initial investment and costs: The first question that may naturally come to mind is, how much does a MOOYAH franchise cost? The initial investment for a MOOYAH franchise varies, but it typically includes a franchise fee of $40,000, plus real estate costs, equipment, initial marketing, and more that account for startup costs of $495,916-$1,168,251. This investment is a crucial factor in your decision-making process. It’s not just about having the capital; it’s about understanding the return on investment (ROI) and the timeline for profitability.
  • ROI and profitability: The potential ROI of a MOOYAH franchise can seem attractive. However, like any business venture, it’s not without risks. Profitability depends on various factors, including location, management efficiency, and market trends. MOOYAH, with its strong brand presence and customer loyalty, can offer a solid foundation for a profitable venture, but it’s essential to conduct thorough market research and have a robust business plan.

Wayback Burgers – An Alternative Option

  • Investment requirements

Wayback Burgers presents itself as another viable option in the fast-casual dining sector. The investment for a Wayback Burgers franchise might differ from MOOYAH, often depending on the size and location of the restaurant. This investment also covers similar costs like franchise fees, equipment, and marketing.

  • Evaluating profit potential

The profit potential of a Wayback Burgers franchise also hinges on several factors, including brand recognition, location, and operational efficiency. Wayback Burgers has a strong franchise model and support system, which can be advantageous for new franchisees.


Lined up, Wayback Burgers presents a more appealing initial investment for both new and well-established entrepreneurs. But what do these brands have to offer franchisees? When further comparing MOOYAH and Wayback Burgers, several key aspects need to be considered:

  • Brand recognition and market presence: MOOYAH has established a brand presence in the burger franchise market, known for its quality and guest service. Wayback Burgers has grown a loyal following with more than double the number of locations as MOOYAH, both domestically and internationally.
  • Franchise support and training: Both franchises offer comprehensive training and support to their franchisees. This includes assistance in setting up, ongoing training, marketing support, and operational guidance. Evaluate which brand better matches with your need for support and your business philosophy.
  • Menu and customer appeal: MOOYAH and Wayback Burgers have distinct menu offerings and brand appeal. While both focus on burgers, their approaches to menu diversity, health-conscious options, and pricing can vary. Consider which brand aligns more closely with your target market’s preferences.
  • Location and demographics: The ideal location for a MOOYAH might differ from that of a Wayback Burgers. Analyze the demographics, market saturation, and competition in your desired area for both brands.
  • Financial performance and projections: Review the financial performance of existing franchises for both brands. Look at average sales, profit margins, and break-even points if this data is available. It can provide valuable insights into what you might expect from your investment.
  • Personal goals and lifestyle: Finally, consider how each franchise aligns with your personal goals and lifestyle. Owning a franchise is a commitment, and it’s crucial that the brand’s culture and values resonate with you.
  • Take the opportunity to network with other franchisees from both brands to learn about their experiences. This community can be an invaluable resource, offering support, advice, and camaraderie as you navigate the challenges of business ownership.

Making Your Decision

Investing in a franchise requires careful consideration. Both MOOYAH and Wayback Burgers offer unique opportunities and challenges. It’s essential to:

  • Conduct thorough research and due diligence
  • Consult with existing franchisees and industry experts
  • Understand your financial capacity and risk tolerance
  • Align the franchise with your personal and business goals

Remember, the best choice is one that not only promises financial returns but also aligns with your values and vision. Whether it’s MOOYAH’s brand presence or Wayback Burgers’ unique market position, your decision should reflect your business acumen and personal aspirations. As you embark on this exciting venture, consider all these factors to choose the path that leads to both personal satisfaction and business success.

To learn more about franchising opportunities with Wayback Burgers, get started.