Franchise vs. Non-Franchise: 8 Pros and Cons of Each

What are the main differences between a franchise and non-franchise business? Learn how they vary, as well as the advantages and disadvantages of each.

Franchise Business Pros and Cons


  1. Established brand recognition: A significant advantage of choosing a franchise vs. an independent restaurant is the built-in brand recognition. When you join a well-known franchise, you benefit from the existing customer base and the trust the brand has established.
  2. Proven business model: Franchises come with tried-and-tested business models already proven successful. You’ll avoid the trial-and-error phase that often comes with starting a non-franchise business. The franchise provides comprehensive training and ongoing support to ensure you can run the business efficiently.
  3. Marketing and advertising support: You benefit from the collective marketing efforts of the entire franchise network. National or even global marketing campaigns are carried out by the franchisor, saving you time and money on promoting your business.
  4. Access to resources: Franchises often have access to suppliers, technology, and systems that may be difficult or more expensive to obtain as a non-franchise business. Bulk purchasing power and centralized resources can lead to cost savings and increased efficiency.
  5. Network and community: As a franchisee, you become part of a network of like-minded entrepreneurs, providing a sense of community and support. You can exchange ideas, share experiences, and collaborate on solutions to challenges. The collective knowledge within the franchise network can be an asset.


  1. Initial investment and ongoing fees: Acquiring a franchise typically requires a healthy upfront investment, including franchise fees, equipment costs, and other expenses. Franchisees often pay ongoing royalties and fees.
  2. Limited autonomy: As a franchisee, you adhere to the franchisor’s rules and guidelines. This provides structure and a proven system but can limit your freedom and flexibility to make independent business decisions.
  3. Shared reputation: If one franchisee within the network faces negative publicity or performs poorly, it can impact the reputation of all other franchisees.
  4. Territory restrictions: Franchise agreements may come with territory restrictions, limiting your ability to expand or open locations in certain areas.

Non-Franchise Business Pros and Cons


  1. Control and flexibility: Owning a non-franchise business gives you complete control over your venture. You can shape your brand, business model, and marketing strategies according to your vision-unbound by franchise guidelines.
  2. Lower startup costs: Starting a non-franchise business sometimes requires a lower initial investment compared to acquiring a franchise. You decide how much to spend opening your business.
  3. Adaptability and innovation: Non-franchise businesses can adapt to changing market trends and customer preferences without following the guidelines of a franchisor. You can adjust and innovate as you see fit.
  4. Personal branding: With a non-franchise business, you’ll build and promote your own brand identity.


  1. Brand recognition and trust: Starting a non-franchise business means you must build your brand from scratch, a time-consuming and challenging process. It may take a significant effort to earn the trust of consumers.
  2. Learning curve: You’ll have to navigate the complexities of business operations without the comprehensive training and support provided by franchises. This learning curve can be steep, especially for first-time entrepreneurs.
  3. Marketing and promotion: Promoting a non-franchised business can be demanding and expensive. Generating brand awareness and attracting customers takes time.
  4. Higher failure rate: According to a 2022 article in Investopedia, 20% of new independently owned businesses close the first year. Nearly half end up surviving to year five. 35% make it to year ten. The lack of a proven business model and support network can contribute to higher risk.

Wayback Burgers: Your Franchise Restaurant Opportunity

If you’re wondering how to buy a franchise restaurant, look no further than Wayback Burgers. When choosing a franchise vs. independent restaurant, we think you’ll want the advantages of being part of the Wayback Burgers franchise family.

Our burger franchise is an established brand with a proven business model. Franchisees fall in love with Wayback Burgers’brand, vision, and support. If you’re dedicated to opening a business, ready to work hard, and believe in our brand, we want to hear from you. Get started today.