Red Robin Franchise vs. Wayback Burgers: How They Compare

Learn how a Red Robin franchise compares to a Wayback Burgers franchise so you can make the best investment choice.

The Red Robin Franchise Story

Founded in 1969 and franchising since 1979, Red Robin is a recognizable name in the world of fast-casual burgers. They operate full-service restaurants offering a large and varied selection of customizable burgers in a fun environment for guests of all ages.

The initial investment for a Red Robin franchise ranges from $1.8 million to $4.1 million. This includes the franchise fee, real estate, construction costs, equipment, and other necessary expenses. The franchisor collects an ongoing 5% royalty fee.

As with any franchise, assessing the investment potential is crucial. Red Robin is a well-established brand with a strong presence in the burger industry. The company boasts a loyal customer base and a menu that appeals to a broad demographic. Red Robin’s franchising model provides ongoing support, training, and marketing resources to franchisees, which can be beneficial for someone new to the industry.

The company has experienced steady growth over the years, but it’s important to conduct thorough market research to ensure the location you choose aligns with your target audience and local competition. Consider factors such as demographics, foot traffic, and proximity to other businesses when evaluating the potential return on investment for a Red Robin franchise.

The Wayback Burgers Way

From our humble Delaware beginnings way back in 1991, Wayback Burgers has grown to have more than 170 locations across the U.S. and internationally. We only started offering franchising opportunities in 2008, but we’re focused on expanding across all 50 states and other parts of the world. Wayback Burgers is known for our hand-dipped milkshakes, fresh-cut fries, onion rings, chicken sandwiches, and, of course, delicious, made-to-order burgers served with a variety of toppings.

Our hamburger franchise keeps up with emerging technology so we can constantly improve operations. Wayback Burgers franchises utilize a proprietary app to streamline services and allowguests to place online orders at their convenience and earn loyalty points for rewards.

Although we’re a younger franchise compared to Red Robin, we’ve rapidly expanded ourpresence and gained recognition in the industry. Wayback Burgers provides ongoing support, training, and marketing resources to franchisees while prioritizing exceptional food, guest service, and a commitment to the communities in which we operate. While our guest base may not be as established as Red Robin’s, Wayback Burgers presents an opportunity to capitalize on a growing market and potentially carve out a niche in your target location.

When deciding how to expand, we chose smaller footprints over large spaces to make a more affordable investment with less labor to operate. That has helped reduce rent and other associatedoverhead costs. That also keeps our initial investment lower, which opens up the opportunity tomore investors.

The initial investment to purchase a Wayback Burgers franchise ranges from $209,000-$698,000with an ongoing royalty fee of 5%.

Making the Best Choice

Choosing the right franchise opportunity is a critical decision that requires careful consideration. When comparing Red Robin and Wayback Burgers, it’s important to weigh several factors, including the cost of investment, brand recognition, ongoing support, and customization options. While Red Robin requires a more significant upfront investment, it has a well-established brand and loyal customer base. On the other hand, Wayback Burgers offers a more affordable entry point and the potential for growth in an evolving market.

Ultimately, the choice between these franchises depends on your personal preferences, financial capabilities, and local market conditions. Take the time to research both options thoroughly. Reach out to us for any questions or to set up an introductory call. Here’s how to get started.