Cheeseburger Franchise: How to Choose the Best Burger Biz

Many cheeseburger franchises exist, but some are better business opportunities than others. Learn what to consider when choosing, so you can make the best investment.

Ask the Important Questions

When courting different cheeseburger franchises, it is essential to ask both the franchisor and yourself some important questions including:

  1. Menu offerings: Look at the menu offerings of the franchise you’re considering. Are they in line with current food trends and what customers are looking for? Is the franchise known for serving high-quality, tasty food?
  2. Location: Think about the location of the franchise you’re considering. Is it in a high-traffic area with plenty of potential customers? Do they have a real estate team that offers real estate support?
  3. Franchise support: Consider the level of support the franchise provides its franchisees. Will you receive training and ongoing support to help you succeed?
  4. Financials: Look at the financials of the franchise you’re considering. What are the costs of starting and operating the franchise? Are there any unexpected costs or fees?
  5. Experience: Is this a start up franchise which has risks or are they an established franchisor with years of experience?

When it comes to choosing the right cheeseburger franchise, these are some of the most important factors to consider. Potential profitability is also likely at the top of your mind. This means researching each franchise you’re considering and talking with existing franchisees to find out what made them successful. While this is not a guarantee of the type of return on investment (ROI) you may experience, it can be a strong indicator and give you a sense of what to expect. Consider the level of brand recognition of the franchise you’re interested in. A well-established franchise with a strong reputation will likely have an easier time attracting customers and generating revenue.

You should also make sure that you have a good understanding of how much capital is required to start up the business as well as any potential ongoing costs or even regulations that could impact your bottom line down the road.

The next step is to take an in-depth look at each franchisor and what they offer their franchisees beyond just financial information. For example, Wayback Burgers provides comprehensive training programs, ongoing support from corporate staff, proprietary technology systems, and marketing resources designed to help maximize success for its franchisees. These services can all add tremendous value for those looking for more than just a financial return on their investment.


What Else to Know Before Making Your Decision

Before choosing your franchisor, it’s important to consider all the factors that will impact your success as a franchisee. Consider the level of competition in your area, the demographics of your target customers, and the level of community involvement you would like to establish. It’s also important to have a clear understanding of your own skills and strengths, as well as any limitations you may face as a franchisee. All of these elements together will help you decide which burger business is right for you!


What Makes Wayback Burgers a Great Investment?

Wayback Burgers has been around since 1991 and with over 170 locations worldwide, we have clearly stood the test of time with a strong reputation for serving high-quality, delicious food and prioritizing top-notch customer service for guests of all ages. With our proven record of success as one of America’s most successful burger franchises, our franchisees can expect a commitment to excellence in all areas, including the training, marketing support, community involvement, and ongoing growth to help keep us ahead of the competition.

We offer everything needed for success including extensive training programs tailored specifically for our franchisees, plus cutting-edge technology systems like our point-of-sale system that integrates seamlessly with digital ordering capabilities. The fact that Wayback Burgers specializes in made-to-order burgers, shakes, fries, and more means that guests always get fresh ingredients every time – giving us an edge over typical fast food chains.

To learn more about what franchising with Wayback Burgers could look like, get started today.


Founded in 1991 in Newark, Delaware, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for made-to-order burgers and thick, hand-dipped milkshakes, served in an environment that hearkens back to a simpler place and time — when customer service meant something, and everyone felt the warmth of the community. Since 2018, Wayback Burgers has served as a proud partner of Boys & Girls Clubs of America, having raised over $825,000 to date through donating a portion of the proceeds made for every burger and sandwich sold. Wayback Burgers currently operates in 35 states with over 170 locations nationally and internationally in Brunei, Pakistan, Ireland, South Africa, Japan and 7 provinces in Canada. Through its executed international master franchise agreements, Wayback Burgers is also developing in 16 provinces/countries across Africa, Asia, Europe and North America.