Plan for Your Success
Currently operating in 13 states, Wayback Burgers’ potential has been demonstrated by our loyal following. From our first humble shop in Newark, DE, opened in 1991 as Jake’s Hamburgers and still a state favorite, we’ve now begun franchising aggressively. We are rapidly expanding our stores, recently reaching over 200 contracted locations with 76 currently operating nationally. With new stores available nationwide [we may need to file a prospectus in your state prior to discussing our franchise opportunity], here’s the opportunity to set your course for success.
Always in Style: Fresh, Not Fast Food
At Wayback Burgers, our juicy, hot-off-the-griddle burgers are cooked to order and served fresh. Our signature house-made potato chips go perfectly with our thick, rich milkshakes. The warm, welcoming décor makes the short wait for a hot burger that much easier, or customers can pick up orders placed by phone, fax or Web. Monthly burger and shake specials keep things lively for our many repeat customers. Additional menu items include hot dogs, a variety of sandwiches, chicken fingers, and fresh salads.
Strong Category Demand
Many Americans crave better taste and atmosphere than fast food chains offer, but they want value, too. That’s why the number of US fast casual burger units (including Wayback Burgers) nearly doubled from 2004-2008, and their revenues grew even more. The 17 largest fast casual burger chains grew sales by 11% in 2008, at the height of a recession! A Wayback Burgers franchise offers a way to capitalize on this demand with a proven system for success.
Customers Want to Stay a While
Our new, inviting restaurant design complements the welcoming attitude of our employees. Our 1920’s-inspired décor are familiar and classic, featuring warm red, white and stainless steel accents. It’s clean and open, in keeping with the community interaction that we encourage for every franchise.
Multiple Options for Revenue Growth
Simple, classic fare from Wayback Burgers lets you capitalize on options like drive-through, delivery, catering and fundraisers. We also participate in VetFran to support our American armed services veterans. Open the restaurant you always dreamed of, or take advantage of our discount on multi-unit purchases.
A Proven Process for Proven Results
A lot of time and hard work goes into opening a restaurant. Your support from our experienced team uses a checklist from signing an agreement through opening day, and includes:
Assistance with site selection and lease negotiation Construction advice and interaction with contractors Ongoing advice and aggressive marketing
Beginning six to 12 months before you open your doors, here’s an outline of how it works:
- Complete Your Application
Start the process today by clicking here to submit an application. A Wayback Burgers representative will review and respond to your submitted application.
- Attend Discovery Day
Once Wayback Burgers and you have decided that there may be a good fit, attend one of our Discovery Days. During the Discovery Day, you will have the opportunity to explore the Wayback Burgers opportunity up close, sample the food, meet several of the company’s key executives and receive a copy of our Franchise Disclosure Document. Discovery Days are held Fridays from 9am – 2pm at our company headquarters in Cheshire CT.
- Sign Your Franchise Agreement
Upon mutual approval to move forward as a new Wayback Burgers store owner, you will sign a franchise agreement. We will then provide a list of recommended lenders to help fund your entrepreneurial dreams.
- Secure Your Location
Finding a premier location for your store(s) is essential for success. With help from a member of our real estate team, an authorized broker or your designated regional Wayback Burgers representative, we help you identify the best location for your store and offer lease negotiation guidance.
- Build & Outfit Your Store
With the help of your designated Wayback Burgers representative, the build-out process begins, including site plan and design specifications. Wayback Burgers works with industry leaders to design and build your store, ensuring that each location matches the established brand identity. Your Wayback Burgers representative will help you with all official construction documents, including mechanical, plumbing and electrical plans, and assist with any build-out/design questions you may have. Together, you’ll make an on-site visit with your licensed contractor to review progress.
- Train & Open Your Store
Our proven training process includes a structured program at our Connecticut headquarters, followed by in-store training at a location near you. Your grand opening kit includes banners, posters, balloons, menu flyers and loyalty cards. Each local store marketing manual includes specific examples of successful local store marketing initiatives that you can tailor as needed to your community. Throughout the entire opening process you will be in constant contact with your designated Jake’s representative. Together you’ll work through a checklist from the time you sign your franchise agreement to the time you open your doors to your first customers. In the Wayback Burgers family, you will never be alone.
The Right Time, The Right Opportunity
When you can offer old and new friends in your community an honest value and simple goodness in a growing category, your investment means that much more. Give us a call at 877-525-3791 to find out more about your options.