Wayback Burgers Launches New App

Wayback Burgers announced the brand new Wayback App, developed with LevelUp, is LIVE (download it for your Apple or Android device here). The new intuitive app provides guests the opportunity to enjoy Wayback Burgers favorites without disrupting their fast-paced lifestyle.

The new Wayback App makes it convenient to purchase Wayback’s delicious cooked-to-order burgers and sandwiches, prepared-to-order fries and hand-dipped milkshakes direct from mobile devices and tablets. Whether they’re planning their day, on their way to work, or already at the restaurant, guests can find favorite menu items at their fingertips.

Remarkably, the new Wayback App features don’t stop there. Guests can discover a Wayback Burgers nearby, easily monitor the loyalty points they rack up via the Wayback Payback Rewards program, send gift cards to family and friends, and share their Wayback experience through social media connectivity.

Wayback Burgers’ President John Eucalitto is thrilled that Wayback Burgers has further enhanced its engagement with guests via the brand-new app.

“It is one of our top priorities to deliver top-notch meals and service to our guests, and we believe the new Wayback App continues our long-standing tradition,” says Eucalitto. “We get it — families are on the go and every second is critical. The Wayback App caters to families who need to get in and out of the restaurant in a matter of moments. Conversely, the Wayback App allows parents to spend more quality time at our restaurants by opting to order and pay for their meal at their table. The app may be new; but enjoying a meal of cooked-to-order burgers, fresh fries and hand-dipped-to-order milkshakes remains timeless.”

The Wayback Payback Rewards program pays immediate dividends to guests who take advantage of the new Wayback App. Guests will receive a FREE Classic Burger after their first purchase through the app. Guests have the ability to earn one point per dollar spent. Once guests accumulate 100 points, they will earn a $10 reward.

Wayback Burgers will further incentivize loyalty through a two-tier status. Classic Members (those with 0–99 points) will be rewarded with monthly double and triple point days and special offers. Gold Members (those with 100+ points) will receive all Classic-level benefits in addition to a free birthday reward, a free anniversary reward, and of course the $10 reward.

Patrick Conlin, Wayback Burgers’ Senior Vice President, says the additional perks associated with the new Wayback App are a big deal for Wayback’s loyal guests.

“The Wayback Burgers experience our guests love now extends beyond our brick-and-mortar restaurants into the convenience of their pockets and purses,” says Conlin. “We have always embraced technology, as we’ve offered online ordering through a desktop platform for nearly a decade. However, we recognized the trend is moving to mobile platforms. The Wayback Payback Rewards program is an extension of our commitment to provide excellent service to everyone — our loyal guests and the newcomers giving us a try. We are excited to adopt and implement the mobile ordering capabilities of the Wayback App and the Payback Rewards program for our guests.”

The new Wayback App is up and running. It can be downloaded at the App Store or Google Play here.