Wayback Burgers takes the headache out of New Year’s Day

Wayback Burgers, serving delicious, fresh, never frozen burgers and hand-dipped milkshakes amidst an atmosphere reminiscent of a hometown burger joint, today announced the perfect comfort food cure for those in need of a pick-me-up following the New Year’s Eve festivities – not to mention shopping overload, too many holiday parties to count and endless hours with the in-laws. To toast to the New Year, America’s hometown burger joint will give away FREE Sriracha Grilled Cheese sandwiches at its restaurants nationwide on New Year’s Day, Friday, January 1.

Wayback Burgers’ Sriracha Grilled Cheese features slices of melty American cheese sandwiched between a buttered and grilled sriracha-infused bun – the first of its kind – inverted to give it an extra toasty crunch. The perfect combination of gooey, buttery goodness with a hint of spice thanks to a flavorful infusion of sriracha, it’s the tastiest way to tackle any morning-after ailments, like nursing a nasty headache after too much sparkling cider (that’s right), and the perfect excuse to procrastinate on those overly ambitious, health-focused New Year’s resolutions. The offer is valid all day on January 1, no purchase necessary. Limit one per person, while supplies last.

“We’re all for New Year’s resolutions, but realistically, most people need a well-deserved day to recover from the holiday hoopla – and who can concentrate on reaching new goals on an empty stomach?” said John Eucalitto, president of Wayback Burgers. “We’re excited to give guests the comfort food they’ll be craving come January 1 by offering free Sriracha Grilled Cheese sandwiches at all of our Wayback Burgers restaurants. We can’t think of a better way to ring in the New Year than by indulging in our spicy version of this great American classic.”

Wayback Burgers is about serving delicious and fresh, hand-made burgers and hand-dipped milkshakes amidst an atmosphere that hearkens back to a simpler place and time – a time when “customer service” meant something, and everyone felt the warmth of the community. Wayback Burgers offers burgers made from 100 percent fresh, never frozen ground beef, cooked to order, available as a single, classic double, triple and triple triple (nine) patty, and rich, thick milkshakes made the old-fashioned way by hand, using only fresh milk and hand-dipped ice cream. Going “way” beyond the burger, Wayback Burgers also offers crispy and grilled chicken sandwiches, veggie burgers, turkey burgers, fresh salads and delicious sides including fries, onion rings, homestyle chili and house-made chips.