Burger Franchise: Why You Should Get Involved in the Burger Biz

Do you love the smell of a hot grill, the sound of sizzling bacon, and the taste of a juicy burger? Burger franchises are a popular business opportunity for those who love food and the restaurant industry. Learn more about why a burger restaurant franchise can be such a wise investment.

What makes a Good Investment?

Burger franchises have several advantages over other QSR (quick-service restaurant) and fast-casual restaurant franchises. First and foremost, burgers are an American staple and have a strong emotional connection with consumers. Burgers are one of the most ordered food products and can be easily customized to meet the ever-changing consumer preferences. Furthermore, these franchises tend to have a more straightforward menu and operational process than other fast-food franchises, making them easier to manage.

Even within the seemingly niche market of burgers, there is a variety of options to consider. First, research the brand’s reputation and history. You’ll want to invest in a brand that has a proven track record of success and is well-respected in the industry. Second, consider the franchise’s support system. Does the franchisor provide adequate training, marketing, and ongoing support? Third, evaluate the franchise’s business model and menu. Is it aligned with your vision and target market? Finally, assess the location and competition. Is there a high demand for burgers in the area, and how many other burger joints are nearby?

Once you have identified a potential franchise opportunity, you should review the Franchise Disclosure Document (FDD) carefully to understand the franchisor’s expectations and requirements. Additionally, you should evaluate the franchisor’s track record and talk to existing franchisees to learn about their experience with the brand. While information contained in the FDD is never a guarantee of the level of your own franchise’s success, it can be a strong indicator of the patterns within a particular brand. Speaking with current and former franchisees can also give you a stronger sense of what to expect as a business owner within the franchise.

After reviewing the FDD, you should devise a list of questions to ask the franchisor as you discuss the franchise opportunity in more detail. This will allow you to gain a better understanding of the franchisor’s support and training programs. If you are satisfied with the franchise opportunity and your finances align, you can sign a franchise agreement and begin the process of opening your restaurant.


How Much Does a Burger Franchise Cost?

The cost of a burger franchise varies widely depending on the brand, location, and size of the restaurant. The initial investment can range anywhere from $100,000 to $3 million. You’ll need to factor in the cost of real estate, equipment, supplies, marketing, and training. Most franchises charge ongoing royalties or advertising fees, so make sure you do your research and understand all the costs involved.

The initial costs of opening a new franchise can feel daunting, but you will know exactly where your money is going and face fewer surprises than you would with an independent venture. This is the time to assess your savings, business relationships, and loan options so your broker can present brands that reflect your budget. There are many different sources of franchise funding, including banks, private investors, SBA loans, and the franchisor itself. Before seeking funding, you should have a solid business plan and a clear understanding of the costs associated with opening and operating your franchise location, so you know exactly what to ask for and what to expect.

At Wayback Burgers the initial franchise fee for your first franchise is $35,000. The initial fee for multiple units may be discounted per unit based on certain conditions and criteria.

The estimated initial investment for a typical Wayback Burgers restaurant will range between $550,000-$650,000 and includes line items such as restaurant construction, kitchen equipment, furniture, signage, POS system and opening food inventory. The complete breakdown of costs can be found in the FDD.

Is Opening a Burger Franchise Profitable?

The burger industry is one of the most lucrative in the restaurant sector. According to recent data, the burger restaurant market is currently valued at $176.8 billion, having grown by 4.9% annually over the last five years. With Americans’ love of burgers showing no signs of slowing down, burger franchising can be a profitable venture. However, keep in mind that profitability depends on various factors, such as the location, competition, and quality of your product.

Above all, it is essential to partner with a brand that aligns with your goals, values, and financial capabilities.

Where Should I Set Up Shop?

The location you choose for your franchise can affect everything from your business’ profit potential to the costs of opening and operating the franchise. Choosing the right location for your franchise is critical to your success. You should evaluate the local market, competition, and demographics to identify potential locations. Additionally, you should work with the real estate department to identify specific site selection criteria and to negotiate lease agreements.


Wayback Burgers appeals to many demographic groups, does well in different locations, and maintains the highest standards of quality to ensure satisfied diners and successful franchisees.

Choose Wayback Burgers to Take a Bite Out of the Burger Biz

Wayback Burgers has everything that everyone loves about a classic hamburger restaurant, including made-to-order burgers, fries, and thick, hand-dipped milkshakes. For franchisees, our commitment to you is just as authentic as our food. We provide comprehensive training, ongoing support, marketing expertise, and everything else it takes to help you build and maintain a successful burger restaurant business.

To learn more about franchising with Wayback Burgers, get started today.


Founded in 1991 in Newark, Delaware, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for made-to-order burgers and thick, hand-dipped milkshakes, served in an environment that hearkens back to a simpler place and time — when customer service meant something, and everyone felt the warmth of the community. Since 2018, Wayback Burgers has served as a proud partner of Boys & Girls Clubs of America, having raised over $850,000 to date through donating a portion of the proceeds made for every burger and sandwich sold. Wayback Burgers currently operates in 35 states with over 170 locations nationally and internationally in Brunei, Morocco, Pakistan, The Netherlands, Ireland, South Africa, Japan and 7 provinces in Canada. Through its executed international master franchise agreements, Wayback Burgers is also developing in 16 provinces/countries across Africa, Asia, Europe and North America.